Eugene David
...The One-Minute Pundit

Sunday, February 09, 2003


There appears in The Observer an article saying that archeologists have discovered the Roman gladiators were the "rock stars" of their day. Nice work if you could get it -- and keep it. Of course it didn't help that you were stuck with the job.

Speaking of gladiators, given the state of TV I have wondered whether someone would revive the ancient Roman games, complete with lions and death. Let's go down the list of possibles:

Rupert: Yep

Sumner "The Brow": Yep

Twilight Zon: Yep

Mickey Mouse Michael: No -- it wouldn't look good for The World's Leading Producer of Family Entertainment -- but he'd pass a memo on to Harvey Weinstein, and then when some rare news hack asked why Disney was producing the games, he'd say, "That's Miramax."

King Richard: No, but he'd pass a memo on to the guys at HBO, who'd produce the games for pay-per-view.

Barry: Yep, although first he'd clear marketing deals with his HSN® and Ticketmaster®.

Little Jeffrey: Yep, but first he'd make sure he'd cheat the contestants out of their insurance.

Sony: Are you kidding? It would be their biggest selling title in PlayStation®2.

Certainly they wouldn't lack for sponsors: DaimlerChrysler, Anheuser Busch, Cadbury Schweppes, PepsiCo, the movie studios, Yum! -- those are the leading targets, as they have official policies forswearing standards in advertising. But any company that advertises on MTV could be there. Which I guess means practically the entire American Society of Willfully Ignorant Advertisers.

P. S. I am not joking.




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