Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

THE EUGENE DAVID GLOSSARY

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Wednesday, July 09, 2003

Posted 5:47 PM by Gene

Several months back I commented on how Miller Brewing, once owned by Altria MOtive, now owned by some South African brewer, had "way-up[ped] the sex in its ads." Well, the results are in: Miller Lite sales declined by 2.5% -- "exactly what you might have expected," as this columnist remarks. People know when they're being beaten over the head, and because of their already tempestuous love affair with Big Media, they're starting to wear psychical helmets. I will postulate for the umpteenth time that ADVERTISING HURTS SALES, because 1) it finances junk television; 2), it's the front-line offense of big business, which most Americans (save hard-core conservatives and Republicans) despise; and 3) it triggers reverse psychology.

WHEN WILL THE AMERICAN ASSOCIATION OF WILLFULLY IGNORANT ADVERTISERS SEEK HELP FOR ITS OBSESSION?

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