Eugene David
...The One-Minute Pundit

Thursday, October 23, 2003


ASWIA commissioned a SURVEY which says "MEDIA ADVERTISING DOES THE WORST JOB OF ANY MARKETING DISCIPLINE IN PROVING RETURN ON INVESTMENT AND NETWORK TV IS THE WORST OF THOSE MEDIA."

It also contains this flat-out laugh line: "An outstanding 73% of respondents said advertising and marketing functions at their companies are held to the same or higher level of accountability as other corporate functions." And you can see it EVERY DAY ON TELEVISION.

WHY MUST YOU IDIOTS SET RECORDS SPENDING ON THIS ABOMINABLE MEDIUM UNTIL THE END OF TIME?

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