Posted 1:01 PM by Gene

Here is why I'm so angry at VIACON's PREMEDITATED PUBLICITY STUNT:

1. VIACON did it;

2. VIACON did it on purpose;

3. VIACON did it with the support and encouragement of the SPONSORS, who were airing smut of their own -- remember the backslapping antics of Boston Beer's Jim Koch? -- and when it comes to advertising, VIACON leaves NOTHING to chance;

4. VIACON, like CHEAP CHANNEL, is run by cowboys who think they can get away with ANYTHING, who work in an insular chest-thumping hard-sell-marketing culture that encourages sticking the finger in the public's eye, and who are willing to take nominal losses -- a ten-cent fine here, the contract to produce the SUPER BORE's half-time show with the NFL there -- if they can do themselves the greater good of increased ad sales, which with the American Society of Willfully Ignorant Advertisers are automatic;

5. And what is worst, VIACON's limitless chicanery guarantees that a sleazy publicity stunt, that should have melted away with this latest sports "classic," will endure in the press for weeks, becoming every bit as irritating as the WACKO story, or the KOBE story, and affording limitless opportunities for NEWS HACKS to insult our intelligence.