Eugene David
...The One-Minute Pundit

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    • THE NEWS HACK'S CREED:
    I know more than you.
    I make lots more money than you.
    I'm smarter than you.
    I'm sexier than you.
    I appear on TV all the time.
    I work ten minutes a day.
    I rule the universe.
    I'm going to live forever.
    You are an idiot.

    THE NEWS HACK'S CREED, No. 2:
    A lie isn't a lie when it tells THE TRUTH.

    THE NEWS HACK'S CREED, No. 3:
    I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
    --JOHN "OMERTA" CARROLL.

    THE NEWS HACK'S CREED, No. 4:
    News isn't news when we don't report it.

    PERMALINKS:

    THE NEWS HACKS' DICTIONARY

    THE EUGENE DAVID GLOSSARY

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    Friday, June 04, 2004

    Posted 1:27 PM by Gene

    What news hacks don't spin...

    But even a relatively inexpensive guerilla effort, because it's seen by a narrow local audience, only truly pays off if the message spreads virally -- via gossip, the Internet, tabloids or TV news -- and emerges as a story communicated nationally. That's the role of public relations and, subsequently, journalists, which are crucial to promulgating a message and hence, brand awareness. [Emphasis added.]

    This in a story about "extreme" advertising. But a word here, and a word there, and couldn't this apply just as readily to politics and foreign affairs? That word guerilla isn't there for nothing. Neither are the "JOURNALISTS."

    WHAT NEWS HACKS DON'T SPIN....

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