THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Reebok has agreed to pull a commercial from British television in which rapper 50 Cent counts to nine -- a reference to the fact that he has been shot nine times and survived. The commercial is part of Reebok's "I Am What I Am" campaign, and was initially defended by the company, which said that "it references what [50 Cent] has had to overcome to reach his global iconic status." Reebok added that while it did not always agree with the "athletes and entertainers who wear our products," it nevertheless supports "their individuality and their right to express themselves freely." However, Lucy Cope, founder of Mothers Against Guns, argued that the spot "glamorizes gun crime. My son died of one bullet. 50 Cent is very lucky to be shot nine times and survive." Britain's Advertising Standards Authority had said it was launching an investigation of the complaints.
TRANSLATION: ANY PUBLICITY IS GOOD PUBLICITY.