Posted
10:02 AM
by Gene
UNDERSTATEMENT OF THE DAY:...Peter DeLorenzo, an automotive industry consultant, believes automakers will re-evaluate their involvement in NASCAR.
DeLorenzo estimates that each manufacturer spends at least $125 million a year on NASCAR, including team and driver sponsorships, research and development and advertising. "I question whether the manufacturers are really getting their money's worth," DeLorenzo says.SINCE WHEN HAS ADVERTISING INCREASED SALES?