THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
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Procter & Gamble Co. will stop advertising its Secret Sparkle Body Spray to children under 12 following a ruling by the Children’s Advertising Review Unit that P&G's marketing program violates safety provisions of the group’s self-regulatory guidelines.
P&G launched the product –- the first mass-market body spray directed at girls -– this spring with efforts that included sampling and a now-ended co-branded sweepstakes giving away iPod Shuffles at Limited Too, a fashion chain for girls ages 7 to 14. But the body spray carries a "Keep Out of Reach of Children" warning. [Emphasis added]
This is PRECISELY why P&G and its partners in Reverse Robin Hooding sponsor so much JUNK TV: ONE HAND DOESN'T KNOW WHAT THE OTHER'S DOING -- AND THEY WANT TO KEEP IT THAT WAY.