Posted
12:07 PM
by Gene
And at the OTHER END of the AMERICAN SOCIETY OF WILLFULLY IGNORANT ADVERTISERS:Viewership for the evening newscasts is concentrated in the older demographic groups. While most advertisers covet younger viewers, there are still many marketers that seek to reach older shoppers.
That is evidenced by a list of the top five advertisers on the three newscasts as compiled by TNS Media Intelligence, a unit of Taylor Nelson Sofres. Almost all are drug makers like AstraZeneca, Bayer, Johnson & Johnson, Merck, Pfizer and Sanofi-Aventis. Other major advertisers on the evening news programs include automakers and sellers of packaged foods.TRANSLATION: Companies that don't know what they're doing are financing shows for viewers who don't know what they're watching.