THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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How much salad dressing to use has become a big issue among the health-conscious, a fact that likely drove Unilever to the spray innovation, said Matt Patsky, portfolio manager with Winslow Management Co.
He suggested that Unilever sees a chance to sell consumers as much as 1/3 less salad dressing for the same price. "The food industry is all about selling us less for more and coming up with innovative ways of making us think it’s worth it," Mr. Patsky said.
So why not just use 1/3 less salad dressing?