Eugene David
...The One-Minute Pundit

Monday, August 08, 2005


EASY LAUGHS in the wonderful world of ADVERTISING:

Consider the famous Oprah giveaway of 200 Pontiac G-6s. (It won a Cannes Media Lion.) The result was great press but lousy sales, which are 30% below expectations. What was missing was the story about why I should buy one if I didn't get one for free.

HA HA HA!

Do away with all those creativity-awards shows, such as Cannes and Clios. Nothing does more long-term damage to the industry than making creative folks think that they are making movies and not commercials. Consider the "Curse of the Clio;" it's widely known that a large number of Clio winners lost their accounts not too long after taking home their statuettes.

HARDY HAR HAR!!!!!

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