THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Here in Kennesaw, a suburb of Atlanta with 22,000 residents and a Civil War battlefield, NBC had little difficulty finding people who had tuned out its prime-time lineup since its glory days.
"I loved 'Seinfeld,' " said Ms. Smith, 40, who works at a Hobby Lobby store. "I watched 'Cheers' and 'Friends,' " said her boyfriend, Paul Perry, 34, who is out of work while recuperating from shoulder surgery.
But when asked to name a show on the network's prime-time schedule last year, neither could.
These geniuses are going after precisely that part of the audience THEY'VE SPENT THE LAST THIRTY YEARS DRIVING AWAY WITH THEIR EXCELLENCE.