Posted
8:58 AM
by Gene
It figures: some new Arbitron doohickey calculates that radio ratings are SIGNIFICANTLY LOWER than were thought.Years of broadcasting TWENTY SONGS and TWENTY-FIVE-MINUTE COMMERCIAL PODS may do that.
P. S. The biz has an excuse that these new Arbitron ratings show people are listening to more stations. One suspects that may be because the few radio listeners left are looking for stations that don't play TWENTY SONGS AND TWENTY-FIVE-MINUTE COMMERCIAL PODS.