THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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NEW YORK -- Quaker Tropicana Gatorade, a division of PepsiCo, yesterday named Todd Magazine as president of Quaker U.S. Foods' business unit, effective immediately.
Magazine, 41, was most recently the Chicago-based division's vp-marketing, a title he has held since 2004. He is credited with developing the unit's strategic and brand-equity focus, as well as product development for such Quaker Foods brands as Quaker Oatmeal, Life Cereal, Cap'n Crunch and Aunt Jemima.
"Todd is a results-focused inspirational leader who is poised to lead this high-performance team," said QTG president and CEO John Compton. "With Todd as its chief marketing officer, Quaker Foods has delivered record results through strong product innovation, break-through promotions and talent development."
Magazine created a successful "breakfast bundling" retail effort and ad campaign, via Element79, Chicago, that married brands like Quaker and Tropicana to leverage recently revised USDA food guidelines.
Prior to helming marketing duties, Magazine was vp-new products for Gatorade from 2002 to 2004 where he spearheaded launches of products like Gatorade X-Factor and Gatorade Lemonade. He joined the company in 1999 as Quaker's president of ready-to-eat cereals.
The company said a replacement for Magazine will be announced at an unspecified later date.
--Sonia Reyes
Not to single out Mr. Magazine, but what do most corporate executives do for a living?