Eugene David<br>...The One-Minute Pundit

Posted 11:15 AM by Gene

Meanwhile, in the strange world of satellite radio:

As Howard Stern has geared up for his January arrival at Sirius Satellite Radio, so have efforts to woo advertisers to his show.

One published report [probably in THE NEW YORK POST!!!!!!!!!!!!!!!!!!!! --ED.] has Sirius charging $20,000 for a live read by Stern, the same price he currently commands for his terrestrial radio show that attracts 7 million listeners a week.

Just ONE PROBLEM:

However, if every Sirius subscriber tunes to Stern in January, he'll have less than half that many listeners.

And there's ANOTHER PROBLEM:

[Some hedge fund manager named Cody] Willard said sat radio, with its 7.2-million user reach, already has got the attention of advertisers but predicted that the ad money won't start flowing in earnest for another three years or so. By then, though, the demographic of Sirius and XM's listeners might not be quite as appealing to certain advertisers.

"Currently, sat radio's primary subscriber base is very high net worth, young, early-adopting consumers and businesses," he said. "That will change as it becomes increasingly mainstream."

In other words, it'll be JUST LIKE CHEAP CHANNEL.