Eugene David
...The One-Minute Pundit

Wednesday, October 26, 2005


SAMMY GLICKMAN and JACK "UNDER 17 ALWAYS ADMITTED" FITHIAN PLAY THEIR USUAL TRICKS:

Glickman and Fithian also addressed the "consistent drumbeat" about consecutively declining weekend boxoffice, with Fithian noting that "this year will still be better than 30 out of the last 35 years."

TRANSLATION: Last one off the Titanic's a rotten eeeeeeeeeeegg!

Fithian mainly stressed the importance of quality in upcoming films, working with theater owners and staffers to rein in rude patrons and cell phone users, making sure that any onscreen ads "don't look or feel like TV" and the launching of a more aggressive PR campaign emphasizing the good value of a "complete" experience at the movies, relative to other communal experiences.

To that end, he debuted a preview of a feature-length documentary tentatively titled "Now Showing: America Goes to the Movies," which will emphasize the history of moviegoing.


GREAT IDEA, Jack -- especially if you juxtaposed old pictures of, say the Roxy in New York with its armies of ushers with the MODERN experience of sticky floors and postage-stamp screens.

AND GREAT MOVIES!

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