THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Does that explain the quality control problems?
P. S. Mickey D's is still -- trying:
Earlier this year, McDonald’s Corp. hired Lanham, Md.-based entertainment marketing firm Maven Strategies to pay rap artists to create songs naming the fast-food brand’s Big Mac sandwich. Although McDonald’s planned to pay upward of $5 every time a song mentioning Big Mac was played on the radio, so far it has yet to get its song.
Moreover, Big Mac failed to even snag a single mention in 2005, based on Agenda’s study. “It should have been done secretly,” Mr. Lucian said of the McDonald’s initiative....
Maven Strategies, however, did land Seagram’s five mentions in 2004 for its gin in rap songs.