THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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MediaWorks: MarketWatch traffic has sunk notably since Dow Jones bought it and eliminated the CBS branding. What’s going on there?
Mr. Zannino: It’s fallen less because CBS has come off the name and more because we discontinued a portal relationship we had with Yahoo Finance, which was drawing major traffic.
We’re in discussions with Yahoo Finance now in renewing that agreement. But we are best served if MarketWatch is a destination site rather than relying on portals to drive traffic. If you’re Yahoo Finance, you’re competing with MarketWatch, so why would you want to drive traffic there?
I've got an idea, Dick: spin off MarketWatch and make WSJ.COM FREE -- then maybe you wouldn't be talking about PORTALS.