Wednesday, January 11, 2006
Posted
11:39 AM
by Gene
The POST!!!!!!!!!!!!!!!!!!!!! gloats that PINCH has lost 20 PERCENT of His circulation in Noo Yawk proper -- and there's a reason for that:"It must be a strategic decision," said Edward Atorino, a media analyst with Benchmark Co. in New York. "Even so, it's a surprise that they're down that much."
One media buyer said she was "surprised that the five boroughs is less than half their circulation."
While the exact reason for the decline is unclear, Atorino believes it could be attributed to an increase in the cover price of the paper as well as a deliberate decision to target upscale readers while scaling back on distribution in less affluent areas. ELITIST! (Via IWantMedia.com)
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