Eugene David
...The One-Minute Pundit

Tuesday, January 10, 2006


ZONNNNNNNNNNNNNNNNNNNNNNNN says $600 MILLION IN ADS!!!!!!!!!!!!!!!!!!!!!

Citigroup analyst Eileen Furukawa also asked Mr. Karmazin about satellite radio’s competition, such as the Motorola’s iRadio (introduced at last week’s Consumer Electronics Show in Las Vegas), or the radio industry’s HD Consortium or WiMax in cars, which could potentially open up an unlimited supply of audio from the Internet.

“Our principle strength is that we are a content company,” he said....


Let's see how content your shareholders are.

And six cents for marketing:

Despite Mr. Karmazin’s optimism about Mr. Stern, Sirius appears to have committed a marketing blunder in their promotion of his move to Sirius, violating one of podcast marketing’s commandments: Thou shalt not post an ad thinly disguised as a video podcast on iTunes. (Thou shalt if thy name is ZONNNNNNNNNNNNNNNNNNNNNNN!!!!!)

The free podcast, titled “Countdown to 010906,” rose to No. 4 on iTunes podcast ranking today, surely fueled by the hype around Mr. Stern’s first day at Sirius. But it was greeted with a series of pans, a rarity for podcasts in iTunes top 10. The spot may have done more harm than good, as listeners called it “just a lame advertisement” and advised others “don’t waste your bandwidth.”


Good idea.

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