THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Along with this accountability issue, she identified media fragmentation and clutter as two other big problems that threaten the future of broadcast media. In support, she released a joint study from Harris Interactive and the 4As that found that about one-third of consumers think there are too many ads in their programming.
That clutter, she said, “is one of the saddest and stupidest things we’ve done to our industry. There are too many products vying for too little inventory.”
Which raises two points: two-thirds of those surveyed think there AREN'T too many ads in their programming; and more important, THE AMERICAN SOCIETY OF WILLFULLY IGNORANT ADVERTISERS thinks there aren't too many ads in its programming.