THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
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MARKETERS LOSE CONFIDENCE IN TV ADVERTISING
78% Say Effectiveness Is Diminishing; Clutter, DVRs to Blame
BUT....
Yet for all of advertisers’ blustering talk about DVRs and the decreased efficacy of TV, there has been little real change. Even today, when Mr. Bernoff asked advertisers via an instant electronic polling system what they believed would be the most promising video advertising vehicle of the future, 22% thought it was regular TV, making it the second most popular choice.
We've said it before, we'll say it again: with FIEFDOMS to defend, HOLLYWOOD TYPES to schmooze and SUBORDINATES to terrorize, these idiots will finance junk television until HELL FREEZES OVER.
P. S. MORONS:
Kaki Hinton, vp, advertising services, Pfizer Consumer Healthcare, and Perianne Grignon, vp, media services, Sears Holding Corp., co-chairs of the ANA TV Advertising Committee, opened the forum with positive words for television.
“TV is alive and well and has never been stronger for advertisers and consumers,” Hinton said. “Contrary to some articles that have been written, television is not a disappearing medium. Nothing could be further from the truth. More people are watching TV than ever before. And TV is working for Pfizer.”
Indeed it's working so well, KAKI, not only did the NFL run away from ERECTILE DYSFUNCTION ADS, the FDA's threatening REGULATIONS! THAT'S EFFECTIVE!
Grignon said TV is also working for Sears, and she singled out Sears’ partnership with ABC on its Extreme Makeover: Home Edition Show. She said research has shown that “after seeing an episode of the show on Sunday night, viewers have a 29 percent greater likelihood to shop at a Sears store on Monday.” Grignon also noted that she is pleased with Sears’ cross-platform sponsorship of Top Chef on Bravo, saying it is “reaching new customers.”
If that's so, they must be GHOSTS.