THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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“These are irreverent, humorous spots,” said Mark Spencer, senior manager of Dodge communications for Chrysler Group. The Caliber driver, he said, is a 25-year-old who watches Dave Chappelle and Jon Stewart on Comedy Central, spends hours a day on the Internet and gaming, and “is essentially tuning us out and turning us off.”
“We don't want to overtly market to them,” Spencer added.
TRANSLATION: We'd rather PUT PEOPLE OUT OF WORK than stop making ads that FLATTER OUR VANITY.