Posted
3:37 PM
by Gene
No hope for the CLUNKER BROTHERS:“These are irreverent, humorous spots,” said Mark Spencer, senior manager of Dodge communications for Chrysler Group. The Caliber driver, he said, is a 25-year-old who watches Dave Chappelle and Jon Stewart on Comedy Central, spends hours a day on the Internet and gaming, and “is essentially tuning us out and turning us off.”
“We don't want to overtly market to them,” Spencer added.TRANSLATION: We'd rather PUT PEOPLE OUT OF WORK than stop making ads that FLATTER OUR VANITY.