THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
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"Got Milk?" helped sell dairy products. Now Hollywood is considering a branding campaign of its own. Would "Movies: Just like DVDs, but Larger," be out of the question?
Dan Glickman, who now runs the Motion Picture Assn. of America said that when he was U.S. Agriculture Secretary the agency's businesses benefited from such promotional campaigns as "Got Milk?," "Pork: The Other White Meat" and "Beef: It's What's for Dinner."
Okay SAMMY, think of the least appetizing food you can -- how about BRUSSELS SPROUTS -- and SELL IT!
And we LIKE Brussels sprouts.
"There are some movies that I said, 'Even if you could see it for free, you wouldn't,' " said Peter Brown, the chairman of AMC Entertainment, which operates more than 5,600 screens.
I got an idea, Pete: sell tickets for POPCORN -- and you get to SEE A MOVIE AT NO EXTRA COST!
(Via ArtsJournal.com)