Eugene David
...The One-Minute Pundit

Monday, May 01, 2006


Prior to United's release, studio tracking surveys showed a high percentage of movie patrons were "definitely not interested" in seeing it.

$11.5 million divided by, oh, $9 a ticket is about 1.3 million people. Out of 300 million I'd say that's on the mark.

Some analysts were unimpressed, however, pointing out that the film had received a ton of free publicity and positive reviews and as a result ought to have performed better than it did.

We've said it before, we'll say it again: a ton of free publicity and positive reviews are nothing with a biz whose specialty is junk.

How many people does it take to write a press release?

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