Eugene David<br>...The One-Minute Pundit

Posted 11:27 AM by Gene

Elsewhere in the buzzword capitol of trade journals, MORE solutions for newspapers:

Newspaper companies have to migrate from a "fixed and monolithic" business model to a "diverse and growing portfolio" of models, products and services that attract new readers and advertisers, according to the report. "A portfolio solution is necessary because a newspaper alone, or a newspaper and a news website, are no longer enough," it says. "These are solutions for a mass audience, but the mass audience is dispersing in many directions, never to return."...

The Dallas Morning News looked around and counted more than 700,000 mothers in the Dallas-Fort Worth area, of which the paper reached less than 105,000. Its Newspaper Next team started a "mommy blog" and is proposing a web-based activity planner called GuideFamily.com, with recommendations and tools for everything from summer camps to birthday parties. Revenue is estimated at $500,000 to $1 million by the site's third year.

Other suggested opportunities for papers of varying stripes include: "lite" commuter versions of core newspaper brands; luxe publications focused on topics such as fashion and real estate; free entertainment pubs distributed on racks and counter tops; and new non-dailies for smaller communities or neighborhoods.

And ALL these solutions are the cure for bias, inaccuracy, raging PR, and declining circulation.