Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

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Saturday, October 07, 2006

Posted 10:56 AM by Gene

If it's BAD it's in AD...AGE: We should have noticed this yesterday. A struggling company is prone to gimmicks and buzzwords. Burger King has traditionally been badly managed, with a rep worse than Mickey D's, and after several ownership changes and a recent IPO its CEO is out there making a game ass of himself using connect-the-dots phrases like "currency exchange" and "stakeholder management" and belching that its "controversial advertising has put it in the top 10 among all brands in recall and likability for 39 of the last 48 weeks and given it more than double the buzz of McDonald's, according to Googlefight.com" (whatever that is). That this guy's making an ass of himself is obvious because his last quarter's results weren't so hot, and we'd guess he'll probably be out of a job within two years, when some other Walter Mitty CEO can try to hoodwink the public with gimmicks and buzzwords.

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