THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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How much buzz does it take to sell Milwaukee's Best? Apparently a lot more than 3 million hits on YouTube and 197 blog mentions.
Proving that viral sensations don't always immediately translate into sensational sales, the bargain beer's video of its "Beer Cannon" that fires cans of Milwaukee's Best Light to destroy such unmanly targets such as china dishes, house plants and fruit has inspired discussion but not much consumption.
Sales of Milwaukee's Best fell 11% in supermarkets for the 52 weeks ended Sept. 9, according to Information Resources Inc., and sales of Best Light dropped 7.5%.
Pffh-hh-hh hh hh hh hh hh hh hh hh hh hh ha ha ha ha ha ha ha ha ha ha ha HA HA HA HA HA HA HA HA HA HA HAAAAAAAAAAAAAAAAAAAAA HA HA HA HA HA HA HA HA HA HA!!!!!
It's the PRODUCT, stupids!