Eugene David
...The One-Minute Pundit

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    • THE NEWS HACK'S CREED:
    I know more than you.
    I make lots more money than you.
    I'm smarter than you.
    I'm sexier than you.
    I appear on TV all the time.
    I work ten minutes a day.
    I rule the universe.
    I'm going to live forever.
    You are an idiot.

    THE NEWS HACK'S CREED, No. 2:
    A lie isn't a lie when it tells THE TRUTH.

    THE NEWS HACK'S CREED, No. 3:
    I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
    --JOHN "OMERTA" CARROLL.

    THE NEWS HACK'S CREED, No. 4:
    News isn't news when we don't report it.

    PERMALINKS:

    THE NEWS HACKS' DICTIONARY

    THE EUGENE DAVID GLOSSARY

    AMERICA'S MOST UNINTENTIONALLY FUNNY WEB SITE!

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    Friday, October 13, 2006

    Posted 2:03 PM by Gene

    Wait till USAOKAY!!!!!, the OFFICIAL PAPER OF SUPER BOWL ADS, comes across THIS ONE!!!!!!!!!!

    Here's another PR stunt to justify every buzzword and gimmick lately down the pike: VIRAL MARKETING, WEB 2.0., and the INFERNALLY OMNIPRESENT YOUTUBE. It won't work because people will see through it, most likely the ads will be made by professionals of one kind or another anyway, and if they aren't they'll probably be more of those Web doggy or magic acts and not the least memorable.

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