THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Procter & Gamble Co. won't rely on cuts in marketing spending to reach its aggressive margin-expansion targets over the balance of the decade, despite having cut reported ad spending as a share of sales the past two fiscal years, executives told a meeting of analysts today.
At the same time, however, the company went to lengths to point out that restraining ad spending doesn't necessarily have to hurt brands. Case in point, according to Chief Financial Officer Clayton Daley: P&G's North American fabric-care business, which cut ad spending as a share of sales by 2% over the five fiscal years ended June 30 but increased sales $900 million, boosting market share 3.5 points and building scores for brand equity on flagship Tide to record levels. [EMPHASIS ADDED]
So why do you dump so much of OUR money down the electronic toilet?