Posted
6:33 PM
by Gene
Proof of immortality in Arlington: "To our amazement, to our total astonishment, all that astounding business success was less important than one poll," Krivkovich wrote. "They wanted us to make them famous; we did that in spades. ... But the TV ads did not make the top 10 in the USA Today poll--a poll that everyone knows doesn't mirror results (see the continuing Bud sales decline for one!)--they just told us they will do a creative review.
"Wait a minute we said, what about the incredible growth that is going on, the shares, the revenue, the awareness, the two best internet sites ever, the massive buzz, etc, etc. What about all of that? That's huge. `Yes,' they responded, `but [Cramer-Krasselt] didn't get the top ten in the USA Today poll.' Hold on ... we crushed every possible business metrics/barometer for success. Out of all the metrics and polls, it's all about this one? You have to be ... kidding, right!? `No, that's it. It's because of the poll.' That was about the extent of the conversation."Is any further evidence needed that
USAOKAY!!!!! and some of its most slavish followers are full of it?
But then again --
the client is part-owned by
GanNETt.