Eugene David<br>...The One-Minute Pundit

Posted 5:48 PM by Gene

Elsewhere The Bible of Advertising catches Moon-'n'-Stars telling a -- fib?

P&G's executives have a habit of making powerful speeches chronicling the decline of traditional marketing. But its brands still have a habit of loading up on gross ratings points like no one else, and generally outspend their rivals in measured media by margins of two-to-one or more.

It all leads some competitors to wonder aloud if Mr. Stengel and his boss, Chairman-CEO A.G. Lafley, aren't engaging in a bit of disinformation each time they make new pronouncements on the future of marketing.

Sure -- disinformation to complement their highly-financed JUNK.

But Messrs. Stengel and Lafley also get paid to anticipate what's going to work in the future. So while no other marketer in any major sector has a bigger spending edge on its rivals, P&G also has far more to lose than anyone else from the marketing model's decline.

You mean there's a chance people might see through the -- fib?

P. S. From the hard-to-find Moon-'n'-Stars Worldwide Business Conduct Manual, pg. 3:

• We always try to do the right thing (Core Values)
• We will show respect for all individuals (Principles)

So why do you spend so much of OUR @#$%^& MONEY financing @#$%^& JUNK TELEVISION?