Eugene David
...The One-Minute Pundit

Friday, March 16, 2007


The lengths CEOs will go to just to keep their luxury boxes:

Telecommunications giant AT&T will sue NASCAR after racing series officials would not let the company put its logo on Jeff Burton's race car.

Burton's No. 31 car is sponsored by cell phone service provider Cingular, but AT&T recently bought the company and intends to eliminate the brand name.


And they're not the only ones:

Another Childress driver, Daytona 500 winner Kevin Harvick, is sponsored by Shell/Pennzoil's line of lubricants and has faced complaints about the placement of Shell logos.

Sunoco, the official fuel supplier of NASCAR, was not happy about the big Shell logos on Harvick's car, driving uniform and helmet at Daytona. The team will sport new uniforms and helmets for the March 25 race at Bristol, Conn.

And Friday afternoon, Robby Gordon's crew was busy removing decals from his No. 7 car before qualifying at Atlanta Motor Speedway after NASCAR ruled his team could not switch Motorola sponsorship from his Busch Series car to the Nextel Cup car.


If these corporate dolts spent as much time pleasing their customers as defending their @#$%&* luxury boxes....

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