Eugene David
...The One-Minute Pundit

Wednesday, March 07, 2007


"PEOPLE WHO HAVE ENHANCED TECHNOLOGIES IN THE HOME STILL LOOOOOVE GOING TO THE MOVIES," Glickman said, "AND ACTUALLY SEE AN AVERAGE OF THREE MORE MOVIES PER YEAR THAN THOSE WITH FEWER HOME THEATER TECHNOLOGIES!!!!!" [Enthusiastic overemphasis added]

Here in a nutshell (in this case inhabited by a nut) is why PR doesn't work anymore. People don't want to hear that New Coke tastes better than the old. Moreover they know New Coke tastes pretty bad. But the whole notion of Classic PR is to yell at people that things are better -- and we the yellers know better -- and we know MUCH BETTER THAN YOU. What annoys one more than getting talked down to? Effective PR concedes public anger and tries to meet it halfway. SAMMY GLICKMAN, we can be sure, could not care less about the public if the Lord God (or even the Lord God SUMNER) told him to.

Of course news hacks share the blame too by running press releases as "NEWS."

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