The Media Institute's backers include NBC U, Time Warner, News Corp., Viacom, Tribune, and Gannett. The institute commissioned the study but did not pay for it, according to a spokesman. [LAST GRAF]

OhhhhhhhhhHHHHHHHHHHHhhhhhhhhhhh, so when a BIGMEDIA trade group COMMISSIONS a "report" that comes to OUR conclusions but doesn't PAY for it we can be SUUUUUUUUUUUUUURE it's fair and impartial. RIGHT?

Have you folks performed a few self-administered extractions in preparation for the tooth fairy?

(Via MediaBistro)