Eugene David
...The One-Minute Pundit

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    • THE NEWS HACK'S CREED:
    I know more than you.
    I make lots more money than you.
    I'm smarter than you.
    I'm sexier than you.
    I appear on TV all the time.
    I work ten minutes a day.
    I rule the universe.
    I'm going to live forever.
    You are an idiot.

    THE NEWS HACK'S CREED, No. 2:
    A lie isn't a lie when it tells THE TRUTH.

    THE NEWS HACK'S CREED, No. 3:
    I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
    --JOHN "OMERTA" CARROLL.

    THE NEWS HACK'S CREED, No. 4:
    News isn't news when we don't report it.

    PERMALINKS:

    THE NEWS HACKS' DICTIONARY

    THE EUGENE DAVID GLOSSARY

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    Friday, June 01, 2007

    Posted 8:57 AM by Gene

    As we predicted (and as we know we'd predicted if the @#$%&* Dalai Lamas of Mountain View would permit me to search past blog entries), using some nefarious number crunching involving DVRs Nielsen was able to say that ratings for commercials are higher than ratings for the surrounding programs (however slightly), which potentially means ever MORE money wasted on crappy critically-acclaimed television.

    There is better news, however:

    "About half" the viewers watching in playback mode "are skipping through the [commercial] spots," according to Pat McDonough, svp-planning policy and analysis at Nielsen.

    Which STILL means ever MORE money wasted on crappy critically-acclaimed television.

    P. S.

    DVR VIEWERS PUSH AD RATINGS UP!!!!! [USAOKAY!!!!! good-news overemphasis added]

    Guess which high-powered newspaper chain owns -- oh, I mustn't tell.

    A NEUHARTHISM OF THE WEEK AWARD TO LAURA AND THERESA!

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