Eugene David
...The One-Minute Pundit

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    • THE NEWS HACK'S CREED:
    I know more than you.
    I make lots more money than you.
    I'm smarter than you.
    I'm sexier than you.
    I appear on TV all the time.
    I work ten minutes a day.
    I rule the universe.
    I'm going to live forever.
    You are an idiot.

    THE NEWS HACK'S CREED, No. 2:
    A lie isn't a lie when it tells THE TRUTH.

    THE NEWS HACK'S CREED, No. 3:
    I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
    --JOHN "OMERTA" CARROLL.

    THE NEWS HACK'S CREED, No. 4:
    News isn't news when we don't report it.

    PERMALINKS:

    THE NEWS HACKS' DICTIONARY

    THE EUGENE DAVID GLOSSARY

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    Wednesday, June 27, 2007

    Posted 12:07 PM by Gene

    A big day at a LEGENDARY ad-trade journal:

    Geico's Big Spending Pays Off, Study Says

    Does that include all those thousands of mailings I trash because ST. WARREN doesn't know I don't own a car?

    U.S. Ad-Spending Growth Slows Way Down

    Which still means that nearly $300 BILLION of OUR money is being burned on crappy TV and junk rags.

    Time Inc. Hopes to Prove Value of Its Brands Online

    If it put out decent rags it wouldn't have to worry about its "BRANDS."

    GM's 'Transformers' Tie-In Extends Beyond Big Screen

    TRANSLATION: Now we REALLY get to schmooze!

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