THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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And mirroring this year's strong market for scatter inventory, many of the networks seemed to be getting high single-digit increases in CPMs. ABC, sources said, was capturing CPM increases of 10% or more above last year's upfront prices. That's despite -- and in many cases because of -- a 10% overall decline in viewership.
Here the junk-television financiers of Battle Creek just engaged in unilateral disarmament for financing too many cartoons with their sugar cereals, and others are sure to follow, and yet these idiots are burning more of OUR money on junk television than ever! One would hate to see what would happen if ratings really declined.