Eugene David
...The One-Minute Pundit

Monday, July 16, 2007


Beckham's main quality in the U.S. market is, of course, his brand-name celebrity aura. If in doubt, witness the image of Becks as a fetching prince on a white horse, saving his Sleeping Beauty as part of Disney World's "Year of a Million Dreams" advertising campaign. Thus Beckham has joined Donald Duck and Goofy in the U.S. soccer pantheon.

Yes, this is the definitive account of why Mr. Bend-It won't work.

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