Posted 9:06 AM by Gene

This will definitely help our rep:

Chevron promotes oil industry with videogame

And this will definitely help someone else's rep:

The Economist Intelligence Unit, The Economist Group’s research arm, provided the content, and acted as an advertising partner for the game.

“I think we are an increasingly important part of the media landscape in the [United States] and Chevron wants to partner with people who have influential readers,” said Paul Rossi, Publisher, North America, The Economist.

The publication has previously worked with Chevron to supply data and content for its “Will You Join Us” campaign.

“Chevron came to us with a communications problem and we came back to them with a set of ideas how to engage our readers to solve that communications problem,” said Justin Hendrix, PR manager, Americas at The Economist.

Where's all the talk of ethics when you need it?