THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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1. Moon 'n' Stars's shareholders will be relieved to learn their company still wastes lots of money financing junk television! WHEW!
2. And shareholders of other companies will be relieved to learn the NFL is scoring triple- and quadruple-digit ad-sales increases because it's "TIVO-PROOF"! (Nevermind if it's ratings-are-declining-because-TV-stinks-proof.)
3. And we go into our political prognostication mode by predicting the winner of the 2008 presidential slog will be the candidate who can "connect" best with the electorate's -- feelings, whatever that means, which shows AdAge may not know more than, say, Politico.com.