| Eugene David ...The One-Minute Pundit |
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Wednesday, October 17, 2007
Initial commercial-ratings data, released for the first time by Nielsen Media Research today, reveal total viewership for commercial breaks on the five broadcast networks is on average 3% lower than it is for live viewing of programs those ads support.
So what will the American Society of Willfully Ignorant Advertisers' answer be? You betcha -- spend more money on junk TV! Hey! They can say it's "only" three percent!
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