Posted
5:53 PM
by Gene
Until now, Ms Whitman has not faced serious public criticism. The press, The Economist
included, has churned out many an unquestioning paean to her, he wrote with a grimace. [Last five words added]
Indeed. How apt then that
The Econowiz has just written
a paean to "mobile advertising":
Tying ads to online searches from mobile phones is another potential goldmine. A subscriber typing in "pizza" for instance, could receive ads for nearby pizza parlours along with his generic search results. Such a customer, mobile operators hope, is likely to be more grateful than annoyed by the intrusion. What could be more relevant than that?
Among other things, newsmen who stopped putting their skepticism out with the garbage.