Eugene David
...The One-Minute Pundit

Friday, January 11, 2008


About three-fourths of all commercials viewed in DVR homes are viewed live, meaning as a program originally airs.

When ads seen during DVR playback over three days from the original airing are added in, the share of ads seen by viewers rises to 97 percent, according to a new report from media buying giant Magna Global.
[Emphasis added]

Does anyone outside the ad biz have so much faith in old wives' tales, fairies, goblins and superstitions? And does anyone else waste so much money on them?

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