Eugene David ...The One-Minute Pundit |
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Tuesday, January 15, 2008
Chrysler LLC, the third-largest U.S. automaker, is shifting its television advertising dollars to live sports and the Internet and out of primetime programs as the Hollywood writers' strike heads into an 11th week.
The temporary move may become permanent, because primetime commercials don't have as much viewer impact they did a decade ago, marketing chief Deborah Wahl Meyer said yesterday in an interview at the Detroit auto show. Meanwhile, Chrysler is reaching buyers on car-enthusiast Web sites, she said. The strike ``is changing the whole broadcast model,'' Meyer said. Unlike the last writers' walkout, in 1988, ``the biggest thing we've noticed about the strike is that nobody is talking about it,'' she added. [Emphasis added] COMMON SENSE STRIKES AN ADVERTISER?!?!?!?!?!?!?!? (Via IWantMedia)
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