Tuesday, January 15, 2008
Posted
9:46 AM
by Gene
UNDERSTATEMENT OF THE YEAR IN MEDIA FAIRY-LAND:The least important characteristics in a sales rep identified by marketers were sales presence and entertainment. Only 8% of respondents said going to dinners, shows and sporting events with sellers was important -- though Mr. Pearl warned survey respondents may have been reluctant to admit to that. "Most people probably aren't going to own up to the fact that they really love being entertained," he said.ESPECIALLY ON OUR DIME.
|