Posted
8:50 AM
by Gene
The American Society of Willfully Ignorant Advertisers works overtime in its labs:As more consumers flock to the Internet to watch their shows, however, the networks and advertisers are already getting back into the driver's seat. The networks' streaming services, including joint-effort video distribution sites like Hulu, offer all the control they need. Advertisements have just the same chance of reaching eyeballs as they did in a pre-DVR era because the video is not allowed to be fast-forwarded. Further, the video's placement in a browser means there's plenty of extra space to display always-on ads right alongside a show.Which means viewers will simply find other means to avoid ads, or the services that subject them thereto.