Eugene David
...The One-Minute Pundit

Monday, March 17, 2008


Stu, the Paper of Re-CORD's version of every booster organization in the city of Zenith, comes galloping to the rescue of product placements in the movies, but even he must admit (patriotically holding off until the LAST GRAF):

Promotional partnerships do not guarantee a film will be boffo at the box office. New Line’s “Semi-Pro” has been underperforming despite imaginative deals with brands like Bud Light and Old Spice; the star, Will Ferrell, even appears in character in TV commercials for both products. “We feel the pressure,” said Mr. Melfi, the producer. “If we do it right eight out of 10 times, we’re doing our job.”

But hey if you can bludgeon the turnips eight out of ten times with your ads, I'd say that's pretty darn good! Right STU?

WE WISH TO STATE,
IN REAL ESTATE,
THERE'S NONE SO LIVE AS WE!


ANOTHER NEUHARTHISM OF THE WEEK AWARD TO STU! RAH-RAH!

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