Eugene David
...The One-Minute Pundit

Sunday, March 02, 2008


THIS IS A WARNING: ShoWest, the movie excretion biz' biggest chance to congratulate itself this side the falling Os-CARS®, is happening next week in Vegas, and among the subjects on the docket are:

“The Insurance Market is Changing”

As well it might be; you don't know when angry moviegoers might finally decide to torch a few popcorn restaurants.

“Cinema Marketing - Driving Loyalty and Frequency”

We can start by upping the number of commercials before the extrusion, that'll be a help. God knows ethanol will help up the price of the popcorn. Grungier establishments would also work.

“Hot Topics in HR”

How did this biz get so BORING?

“Is That Your Credit Card Interchange Fee in Your Pocket, Or Are You Just Happy To See Me?”

We REPEAT....

“The Collective Wisdom of Movies: Seeing the Forest
Through the Trees”
Data compiled by Nielsen PreView™
What happens when you gather 400 movies across
two years, across all genres, across all consumer
media? Collective wisdom.


TRANSLATION: THE MOVIE EXCRETION BIZ IS NOW USING MORE FOCUS GROUPS TO MAKE MORE EXCRETIONS -- PERIOD.

AND:

Presentation of the USA TODAY/ Coca-Cola Consumer
Choice Award for Favorite Movie of 2007 to “The
Bourne Ultimatum” as voted on by the readers of
USA
Today

Which means the WHOLE SHOW-BIZ PR STAFF of OKAY!!!!! WILL BE THERE PLUGGING AWAY!!!!!

No mention of the public-outreach TRIUMPH of last week. Oh, and no mention of JACK'S SECRET-BOTULISM-RECIPE ALPHABET SOUP either; we've solved that problem forever and ever.

By the way, attendance appears to be heading down to EVEN after another great weekend, and declining. GOOD!

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