Posted 3:52 PM by Gene

As ever, though, a good story comes first. After all, if people want explicit sex without pesky dialogue and character development, isn't that what pornography is for? Not to mention the many shows—"The Office," "Lost" and "30 Rock," to name a few—that succeed creatively despite showing less skin than a Lands' End catalog.

We had to slog through a whole article to get to this brilliant assertion the writer could have made in the seven words he quoted from MadTV. JonBoy does not seem to realize it's even easier to suffer the consequences of driving your Web surfers to impatience than regular readers -- the surfers pay nothing, and have no allegiance. We note happily that last year Zeitgeist cut its rate base and more recently bought out over 100 employees. There's no reason it can't -- and SHOULDN'T -- do both again.